Data continues to proliferate. Digital transformation initiatives are driving intensified competition. In this thought leadership article, an experienced strategy consultant suggests harnessing the full power of data is the key to driving successful transformation. More than a one-shot effort, data-driven transformation is a long and sustained journey which requires commitment, steadfastness and adaptability. A Microsoft partner and Azure solutions provider, JTC Consulting Ltd delivers the cloud, security and AI technology needed to build and sustain an effective, agile data estate.